A New Era Of Proud
Launching a new logo for an NBA team is no small undertaking. We helped the Sacramento Kings launch a new brand identity with an integrated campaign that includes film, events, guerrilla, PR, out of home and a tattoo program.
Digital Reveal
Alongside the TV launch, we created a site where fans could see the history and development of the new logo, along with previews of new gear.
We gave fans
free tattoos, too
We created a special program that offered fans free tattoos featuring the new logo design. The news media couldn’t believe our tattoo stunt had fans lined up out the door.