Bigger, Better, Bunnier.

Facing a decline in battery usage and struggling to stand out from the competition, the Energizer brand needed to reinvent itself.

We started with a reboot of the company’s greatest asset, the Energizer Bunny. Even though people still loved him, the Bunny was starting to feel like a blast from the past. So we gave him a head to tail makeover for the high-def era. Then we launched his new look across media channels where the brand had never appeared before.